DANIEL W RASMUS
GLOBAL ENGLISH // USA
Daniel W. Rasmus is the Chief Marketing Officer at GlobalEnglish, the premier supplier of Business English language software and services to the Fortune 3000. Rasmus lead the successful redesign of GlobalEnglish.com, rebranded and simplified the product portfolio and redesigned field marketing and marketing operations.
Rasmus is also the Founder and Principal Analyst at Serious Insights where he uses scenarios to analyze uncertainties in society, technology, economics and politics in order to discover implications that help education and not-for-profit organizations put their future in context so they can more effectively develop and refine products, services and experiences.
Rasmus is the author of Listening to the Future, which explores his scenario work while Director of Business Insights at Microsoft. His latest non-fiction book, Management by Design, documents an innovative new methodology for work experience design. Rasmus is also the author of a book of poetry and a science fiction short. Before joining Microsoft, Rasmus was a Vice President and Research Director at Forrester Research, as well as the Chief Knowledge Officer of the Giga Information Group division.
Rasmus’s thoughts about the future of work have appeared in The African Business Review, Chief Learning Officer Magazine, Talent Management, KMWorld and on the Harvard Business Review blog. Rasmus writes regularly about the future of technology and culture at GeekWire, iPhone Life and PopMatters. As an internationally recognized speaker, Rasmus has addressed audiences at Enterprise 2.0, CeBIT, UBTech, The Future of Libraries, KMWorld, SAE International, Silicon Valley Comic Con and Future Trends. He was a delegate to China’s World Cultural Forum in 2012.
Rasmus is the former Visiting Liberal Arts Fellow at Bellevue College in Bellevue, WA. where he continues to teach Social Media for Job Hunters. He also taught strategy and marketing at Pinchot University in Seattle, WA. Rasmus attended the University of California at Santa Cruz and received a certificate in intelligent systems engineering from the University of California at Irvine.
“Daniel is a visionary. He has that rare ability to take external trends in society and make them relevant to the most complex of global organizations. Turning business insights into actionable intelligence is a difficult skill to master and Dan has helped my team better execute in a global marketplace by understanding and contextualizing the confusing trends in our world (worldwide political and governmental industry).”